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09-Oct-2021

Senior Executive - Digital PR

Taylor's University Sdn Bhd

JOB RESPONSIBILITIES

  • Plan and execute integrated strategies through owned, earned and paid placements on digital and print

  • Regularly produce written content, PR collateral and pitch story angles that is appropriate for media across various platforms, including digital/online media and social media

  • Plan digital first campaigns which are in line with brand architecture

  • Develop and maintaining relationships with key influencers and journalists

  • Monitor PR and social trends and relevant industry news to ensure our approach is up to date

  • Maintain a digital repository of PR material

  • Research other brands and opportunities for PR exposure

  • Manage relations and liaise with internal and external stakeholders

 

REQUIREMENTS

  • Minimum 3 years’ experience in public relations; preferably with agency experience

  • Comfortable with a dynamic, fast paced environment and communicating at all levels

  • An energetic team player and driven self-starter, with a positive mindset

  • Ability to pay close attention to detail

  • Strong enthusiasm for keeping abreast of digital trends

  • Demonstrates practical understanding of social media and the digital media landscape and how to incorporate these into PR campaign

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