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Senior Education Counsellor - Business Development (B2B)

Posted on:  12-May-2022
Job Req ID:  1303
Division:  Higher Education (HE)
Department:  Student Recruitment & Partnerships (40000895)



The Senior Education Counsellor - Business Development (B2B) is responsible for his/her individual achievement of Corporate Sponsored and Partnership students recruitment target in alignment with goals and targets set at Taylor’s University & College.


She /he also accountable for the achievement of the team sales targets, which supports Taylor’s University & College sales targets, by supporting the department Sales Pipeline (Lead, Contact, Appointment, Visit, Enrolment and Registration) for Undergraduate and Postgraduates programmes.




  • Effectively develop and implement innovative business development strategies to market and promote the courses and programmes offered by Taylor’s University/College to educational institutions, private and/or public organisations


  • Responsible for the sales strategies planning and implementation for the Malaysian corporate-sponsored and partnership market with the objective of increasing student enrolment in the various programmes at Taylor’s University/College from various segments.


  • Strategize and implement sales and marketing plans for the targeted markets to increase student enrolment and to work very closely with the Institutional Marketing Department.


  • To create and maintain up-to-date and accurate listing of organisations/sponsors/partners to receive updated marketing materials/ collaterals.


  • Identify and contact private and/or public organisations/sponsors/partners to make appropriate presentations to promote the courses and programmes offered by Taylor’s University/College.


  • Provide copies of the latest marketing materials/collaterals to organisations/sponsors/partners in the private and/or public organisations.


  • Establish and maintain effective business relationships with industry, professional bodies, sponsors and partners in respect to matters pertaining to the recruitment of students.


  • Plan, implement and participate in all major student recruitment activities which include, but may not be limited to, education fair representations, Open Days and special events organised to attract potential students


  • Support all marketing activities and develop network links in order to create more awareness of the courses and programmes offered by Taylor’s University/College


  • Provide advice to prospective and newly admitted students with regards to the undergraduate & postgraduate programs as well as non-academic matters at the University at large.


  • Conduct research on potential markets; gather and analyse competitors’ information and constantly update the market analysis to be on par with the top universities in the region.


  • Maintain current information on trends and developments in the education industry and present recommendations for marketing and promotions of the courses offered by Taylor’s University/College.


  • Assist and to provide input in the development of marketing and promotional materials in all media to support the marketing activities of Taylor’s University/College.


  • Undertake any other projects that may be assigned from time to time by the Management of Taylor’s University/College.





  • Communication skills
  • People management skills
  • Planning and organizing skills
  • Problem-solving skills
  • Results and achievement focus
  • Product knowledge and conversion skills
  • Time management





Degree in Business/Management/Marketing or related discipline


At least five (5) years of working experience in marketing, promotion, and public relations in a target driven sales environment



  • Knowledge of and skills in using computer software e.g. Microsoft software applications
  • Ability to positively and effectively interact and communicate well with customers, colleagues, business contacts in a courteous and professional manner
  • Good command of English and Bahasa Malaysia, both written and spoken
  • Excellent communication, interpersonal, planning and organisational abilities
  • Ability to work on own initiative
  • Ability to network and exploit opportunities
  • Knowledge of marketing strategies, processes and available resources



  • Good team player
  • Hardworking, committed and reliable
  • Has a good working attitude.
  • People-oriented with warm and cheerful personality
  • Willing to work beyond normal working hours

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