JOB PURPOSE

The Senior Education Counsellor - Business Development (B2B) is responsible for his/her individual achievement of Corporate Sponsored and Partnership students recruitment target in alignment with goals and targets set at Taylor’s University & College.

She /he also accountable for the achievement of the team sales targets, which supports Taylor’s University & College sales targets, by supporting the department Sales Pipeline (Lead, Contact, Appointment, Visit, Enrolment and Registration) for Undergraduate and Postgraduates programmes.

KEY RESULT AREAS / RESPONSIBILITIES

• Effectively develop and implement innovative business development strategies to market and promote the courses and programmes offered by Taylor’s University/College to educational institutions, private and/or public organisations

• Responsible for the sales strategies planning and implementation for the Malaysian corporate-sponsored and partnership market with the objective of increasing student enrolment in the various programmes at Taylor’s University/College from various segments.

• Strategize and implement sales and marketing plans for the targeted markets to increase student enrolment and to work very closely with the Institutional Marketing Department.

• To create and maintain up-to-date and accurate listing of organisations/sponsors/partners to receive updated marketing materials/ collaterals.

• Identify and contact private and/or public organisations/sponsors/partners to make appropriate presentations to promote the courses and programmes offered by Taylor’s University/College.

• Provide copies of the latest marketing materials/collaterals to organisations/sponsors/partners in the private and/or public organisations.

• Establish and maintain effective business relationships with industry, professional bodies, sponsors and partners in respect to matters pertaining to the recruitment of students.

• Plan, implement and participate in all major student recruitment activities which include, but may not be limited to, education fair representations, Open Days and special events organised to attract potential students

• Support all marketing activities and develop network links in order to create more awareness of the courses and programmes offered by Taylor’s University/College

• Provide advice to prospective and newly admitted students with regards to the undergraduate & postgraduate programs as well as non-academic matters at the University at large.

• Conduct research on potential markets; gather and analyse competitors’ information and constantly update the market analysis to be on par with the top universities in the region.

• Maintain current information on trends and developments in the education industry and present recommendations for marketing and promotions of the courses offered by Taylor’s University/College.

• Assist and to provide input in the development of marketing and promotional materials in all media to support the marketing activities of Taylor’s University/College.

• Undertake any other projects that may be assigned from time to time by the Management of Taylor’s University/College.

KEY COMPETENCIES

• Communication skills
• People management skills
• Planning and organizing skills
• Problem-solving skills
• Results and achievement focus
• Product knowledge and conversion skills
• Time management

JOB SPECIFICATION

Degree in Business/Management/Marketing or related discipline

RELATED EXPERIENCE

At least five (5) years of working experience in marketing, promotion, and public relations in a target driven sales environment

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

• Knowledge of and skills in using computer software e.g. Microsoft software applications
• Ability to positively and effectively interact and communicate well with customers, colleagues, business contacts in a courteous and professional manner
• Good command of English and Bahasa Malaysia, both written and spoken
• Excellent communication, interpersonal, planning and organisational abilities
• Ability to work on own initiative
• Ability to network and exploit opportunities
• Knowledge of marketing strategies, processes and available resources

COMPETENCIES (BEHAVIOURAL)

• Good team player
• Hardworking, committed and reliable
• Has a good working attitude.
• People-oriented with warm and cheerful personality
• Willing to work beyond normal working hours