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Manager, Research & Analytics

Posted on:  12-May-2022
Job Req ID:  1282
Division:  Higher Education (HE)
Department:  Strategy & Insights (40000890)

JOB PURPOSE

 

The Manager, Research & Analytics is accountable for business & market intelligence planning, surveillance, analyses and forecasting to facilitate fact-based decisions. The manager’s role is to connect the dots between internal and external insights to understand business performance vis-a-vis knowledge of the education category, consumer journey well as competitor knowledge for a holistic perspective to enable informed strategic decisions.

KEY RESULT AREAS / RESPONSIBILITIES

 

Lead business & financial performance review and forecasting

  • Work closely with the recruitment team to establish student number and revenue targets as well as trendlines for measurement and tracking
  • Perform student number and revenue simulation for scenario planning
  • Analyze sales pipeline performance vs. target by week, cycle as well as annually vs. past trends.
  • Develop student number forecasts based on assumptions and/or feedback on performance outlook; update into the financial system accordingly
  • Implement predictive analytics where relevant
  • Produce timely and relevant business & financial performance insights highlighting potential opportunities, risks and implications
  • Review lead/ lag indicators and identify performance levers or issues
  • Derive recommendations for sales, and marketing initiatives.

 

 

Establish a holistic view of the customer experience funnel

  • Connect the dots across different marketing & sales data points in order to effectively narrate a comprehensive view of the business
  • Ensure optimal dashboard design
  • Oversee analytics operations to correct discrepancies and ensure data hygiene and quality
  • Disseminate existing knowledge, making it accessible and transparent to the organization
  • Develop F2F platforms where employees can exchange, address knowledge gaps and obtain impulses for insights activation

o Engage and connect relevant insights audience groups (meeting platform, topic/objective, participants) through stakeholder segmentation

  • Assist key stakeholders in how best to act upon this existing knowledge

Develop Brand, Market and Competitor intelligence for strategic planning

  • Constantly monitor the environment: technology, market trends and competitive landscape to highlight growth opportunities and new markets.
  • Build a knowledge database and ensure it is up to date with relevant information.
  • Mine and synthesize internal/external and primary/secondary sources of data and trends (including database / dashboards/ websites)
  • Perform competitive benchmarking of internal vs. external market performance.
  • Develop models for market opportunity sizing and feasibility assessment using internal and external data resources
  • Work collaboratively with other cross functional teams to:
    • review annual price adjustment exercise
    • evaluate portfolio and pricing strategies
    • correlate competitive performance with revenue analyses
    • distill insights to support business building plans.

 

 

Implement market research for timely delivery of information to contribute to decision-making 

  • Perform annual comprehensive programme review analyses
  • Support new programme development process with research where necessary to facilitate decision making
  • Systematic, ongoing screening of research agencies to understand what new research tools, methods or techniques are being developed that could be applied and validated, resulting in a better way to generate insights.

o    Adding dynamic and innovative methodologies and discarding       techniques that no longer add value

  • Budget, recommend and plan research (based on business needs & challenges)
  • Manage research projects that align business questions to research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and timely reporting of findings

 

 

Minimum Qualifications

 

  • Degree in Business Management / Marketing / Finance / Economics/ Statistics or other management-related disciplines.

 

Related Experience

 

  • At least three (5) years of working experience, with at least two (2) years in Sales/Marketing/Financial Analysis/Research.

 

Competencies (Knowledge, Skills and Abilities)

 

Profession-Related

Foundational Competencies

  • Knowledge of MS Excel, R and SQL; familiarity with business intelligence tools (e.g. Qlik Sense)
  • Knowledge of CRM tools (e.g. Salesforce)
  • Sales tracking and analyses.
  • Knowledge of business finance
  • Knowledge of market research and consumer insights.
  • Proficient in English, Bahasa Malaysia and/ or Mandarin.
  • Strong AMP
    • Attitude - Value driven & good work ethics.
    • Motivation - Highly self-motivated in achieving results.
    • Passion – Passion for performance
  • Data Driven and analytical in planning and decision making.
  • Strong logical reasoning skills
  • Detail oriented and methodical.
  • Project Management capabilities and able to plan, disseminate and monitor effectively to ensure success of project.
  • Excellent presentation and communication skills.
  • Team Player. Experience in working across levels in broad and complex organisations and believes in achieving results through collaboration
  • Flexible, able to adjust to timelines based on urgency

 

 

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