The Manager, Research & Analytics is accountable for business & market intelligence planning, surveillance, analyses and forecasting to facilitate fact-based decisions. The manager’s role is to connect the dots between internal and external insights to understand business performance vis-a-vis knowledge of the education category, consumer journey well as competitor knowledge for a holistic perspective to enable informed strategic decisions.
KEY RESULT AREAS / RESPONSIBILITIES
Lead business & financial performance review and forecasting
Work closely with the recruitment team to establish student number and revenue targets as well as trendlines for measurement and tracking
Perform student number and revenue simulation for scenario planning
Analyze sales pipeline performance vs. target by week, cycle as well as annually vs. past trends.
Develop student number forecasts based on assumptions and/or feedback on performance outlook; update into the financial system accordingly
Implement predictive analytics where relevant
Produce timely and relevant business & financial performance insights highlighting potential opportunities, risks and implications
Review lead/ lag indicators and identify performance levers or issues
Derive recommendations for sales, and marketing initiatives.
Establish a holistic view of the customer experience funnel
Connect the dots across different marketing & sales data points in order to effectively narrate a comprehensive view of the business
Ensure optimal dashboard design
Oversee analytics operations to correct discrepancies and ensure data hygiene and quality
Disseminate existing knowledge, making it accessible and transparent to the organization
Develop F2F platforms where employees can exchange, address knowledge gaps and obtain impulses for insights activation
o Engage and connect relevant insights audience groups (meeting platform, topic/objective, participants) through stakeholder segmentation
Assist key stakeholders in how best to act upon this existing knowledge
Develop Brand, Market and Competitor intelligence for strategic planning
Constantly monitor the environment: technology, market trends and competitive landscape to highlight growth opportunities and new markets.
Build a knowledge database and ensure it is up to date with relevant information.
Mine and synthesize internal/external and primary/secondary sources of data and trends (including database / dashboards/ websites)
Perform competitive benchmarking of internal vs. external market performance.
Develop models for market opportunity sizing and feasibility assessment using internal and external data resources
Work collaboratively with other cross functional teams to:
review annual price adjustment exercise
evaluate portfolio and pricing strategies
correlate competitive performance with revenue analyses
distill insights to support business building plans.
Implement market research for timely delivery of information to contribute to decision-making
Support new programme development process with research where necessary to facilitate decision making
Systematic, ongoing screening of research agencies to understand what new research tools, methods or techniques are being developed that could be applied and validated, resulting in a better way to generate insights.
o Adding dynamic and innovative methodologies and discarding techniques that no longer add value
Budget, recommend and plan research (based on business needs & challenges)
Manage research projects that align business questions to research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and timely reporting of findings
Minimum Qualifications
Degree in Business Management / Marketing / Finance / Economics/ Statistics or other management-related disciplines.
Related Experience
At least three (5) years of working experience, with at least two (2) years in Sales/Marketing/Financial Analysis/Research.
Competencies (Knowledge, Skills and Abilities)
Profession-Related
Foundational Competencies
Knowledge of MS Excel, R and SQL; familiarity with business intelligence tools (e.g. Qlik Sense)
Knowledge of CRM tools (e.g. Salesforce)
Sales tracking and analyses.
Knowledge of business finance
Knowledge of market research and consumer insights.
Proficient in English, Bahasa Malaysia and/ or Mandarin.
Strong AMP
Attitude - Value driven & good work ethics.
Motivation - Highly self-motivated in achieving results.
Passion – Passion for performance
Data Driven and analytical in planning and decision making.
Strong logical reasoning skills
Detail oriented and methodical.
Project Management capabilities and able to plan, disseminate and monitor effectively to ensure success of project.
Excellent presentation and communication skills.
Team Player. Experience in working across levels in broad and complex organisations and believes in achieving results through collaboration
Flexible, able to adjust to timelines based on urgency
