JOB PURPOSE

This position supports the Marketing Department in building the Taylor’s College brand to be the preferred choice of institution for tertiary education through strategic marketing activities, specifically brand & product management. Communication and alignment with internal & external stakeholders to achieve cycle KPI is an integral part of the job.

JOB SPECIFICATIONS

KEY RESULT AREAS / RESPONSIBILITIES

• Develop key messages for use across all communications materials and channels to ensure that these messages are used effectively.
• Assist manager in the development of the annual Integrated Marketing Plan based on identifying key issues and opportunities developed through detailed consumer insight understanding as well as the marketing strategies to address them.
• Align with internal stakeholders on marketing calendar and activity plans to deliver the agreed strategies including:
  1. Product/Education Cycle Campaign.
  2. Pull & push marketing activities – embrace a 360-degree marketing approach with focus on content marketing on website and social platforms.
  3. Build a strategy around advertising campaigns, lead generation strategy and school activation together with marketing team (brand, insights, PR & Digital team).

• Accountable for core portfolio (school) and timely execution of marketing campaigns and deliver post-campaign evaluation to measure success of the marketing objectives/KPI of each campaign.

• Agency management – liaise with multiple agencies (media, creative, digital, PR, printers) to ensure campaign deliverables are executed and in accordance with plan.
• Monitor and prepare routine reports on portfolio (leads related & campaign projects).
• Expert matter for analytical software management (leads system ie: Sales Force & Qlik Sense) and help to train team members on usage & churn report.
• Other administrative responsibilities including:
  1. Ensure PR/PO/ invoice documents and A&P process on time.
  2. Develop marketing collaterals for event and promotion activities
  3. Support marketing manager’s administrative task.

MINIMUM ACADEMIC / PROFESSIONAL QUALIFICATION

Preferably Bachelor’s Degree in Marketing or Business Management

RELATED EXPERIENCE

• 2 or 3 years marketing working experience.

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

• Good communication and writing skills, especially in English and Malay (Chinese will be advantage).
• Thorough and precise in their work with a good attention to detail.
• Have basic technical knowledge in using social media platforms and analytic tools.
• Experienced in using, or willing and able to learn Adobe.
• Enable to articulate and have logic sense of analytic and problem-solving skills.
• Highly organized and self-directed professional who knows what needs to be done and operates with a sense of urgency, focus and discipline.
• A fast learner and possesses the ability to proactively gain external industry knowledge and continued learning.
• Ability to self-manage, and meet multiple objectives in a dynamic and fast-moving environment

COMPETENCIES (BEHAVIOURAL)

• Extrovert, self-motivated & agile
• Good team player
• Dynamic with initiative
• Able to work under pressure
• Willing to work weekends and / or long hours if needed