JOB PURPOSE

The Senior Executive, Community Engagement is responsible for building and growing an active Taylorian community, with a focus on students, student talents and ambassadors across Taylor’s University and Taylor’s College. This role develops sustained relationships with community members and translates their experiences, interests and insights into authentic content and meaningful initiatives that strengthen engagement, advocacy and prospective students’ consideration of Taylor’s.

The role owns the day-to-day delivery of assigned community programmes, from recruiting and developing talents and ambassadors to coordinating content, managing participation and evaluating results. It works closely with Marketing, academic schools and relevant teams to support institutional priorities. The ideal candidate combines strong relationship-building skills, content judgement and project ownership, with the ability to turn community insights and performance data into practical improvements.

KEY RESULT AREAS / RESPONSIBILITIES
1. Community Building and Relationship Development
• Build and maintain relationships with students, student organisations, talents, ambassadors and relevant alumni to encourage sustained participation in Taylor’s community activities.
• Identify and engage new community members through academic schools, student networks and relevant internal teams, with attention to priority programmes, audience groups and diverse backgrounds.
• Maintain regular communication and gather feedback to understand community interests, identify opportunities and strengthen trust, participation and advocacy.

2. Community Content Development and Delivery
• Identify authentic stories and content opportunities from student experiences, programme activities and community conversations, aligned with audience interests and institutional priorities.
• Own assigned community content projects from ideation and briefing through production, review and delivery, including student-led content for Taylor’s channels and user-generated content for contributors’ own channels.
• Develop clear briefs and guide contributors on storytelling, messaging and platform-appropriate formats while preserving their individual voices. Produce or adapt simple social content where required.
• Coordinate contributors, shoots, reviews and publishing arrangements with relevant teams to deliver content on time and while it remains relevant.
• Ensure content meets agreed quality, accuracy and brand standards, with appropriate consent and usage permissions. Identify stories suitable for further development and coordinate with the Assistant Manager, Community Engagement on the appropriate content approach.

3. Talent and Ambassador Management
• Recruit, assess, onboard and maintain an active pool of student talents, creators and ambassadors based on content needs, programme coverage and audience representation.
• Match suitable contributors to briefs and opportunities, taking account of their strengths, availability and development needs.
• Provide clear expectations, practical guidance, feedback and learning opportunities to improve contributor capability, reliability and retention.
• Maintain accurate records of profiles, participation, availability, deliverables and agreements, and coordinate payment documentation and approvals through established processes.

4. Peer Engagement and Prospective Student Support
• Manage assigned peer engagement and ambassador programmes, including platforms such as Unibuddy, to help prospective students access relevant first-hand experiences and information.
• Monitor ambassador activity, response quality and timeliness, and address gaps through guidance, follow-up and recruitment.
• Guide ambassadors to encourage appropriate next steps, including connecting prospects with counsellors, and coordinate referrals and follow-up with relevant recruitment teams.
• Use enquiry themes, programme coverage and available referral data to improve ambassador support and the prospective student experience.

5. Community Initiatives and Engagement Planning
• Develop and execute community initiatives, activations and workshops that respond to audience interests and support agreed engagement and marketing objectives.
• Translate priorities into practical plans with clear audiences, objectives, timelines, resources and measures of success.
• Coordinate participants, collaborators and delivery arrangements, including opportunities to capture and share relevant community stories.
• Evaluate participation, feedback and outcomes, and use findings to improve future initiatives and encourage continued engagement.
6. Stakeholder Coordination and Programme Operations
• Work with Marketing, Social, academic schools, student-facing teams and relevant partners to align briefs, responsibilities and delivery timelines.
• Manage assigned project budgets and resources within approved allocations, maintaining accurate expenditure and supporting documentation.
• Maintain project trackers, contributor records and working processes to support timely delivery, clear handovers and consistent programme management.

7. Community Issues and Crisis Response
• Monitor community conversations and feedback to identify emerging concerns, sensitive issues and potential reputational risks.
• Assess and promptly escalate issues to the Assistant Manager, Community Engagement, PR and relevant stakeholders, providing accurate context to support timely decisions.
• Coordinate approved community responses and follow-up, maintaining consistent communication and documenting actions taken.
• Review incidents and recurring concerns to recommend improvements to community guidelines, communication and operating processes.

8. Performance Analytics, Reporting and Optimisation
• Track and analyse community growth and active participation, content performance, talent and ambassador engagement, and relevant recruitment-support outcomes against agreed objectives.
• Prepare regular reports that explain results, highlight performance gaps and identify actionable recommendations.
• Combine platform analytics, community feedback and audience insights to improve content, initiatives, talent recruitment and ambassador effectiveness.
• Implement agreed improvements and evaluate their impact, using findings to refine future planning and resource allocation.
• Identify emerging audience behaviours, content formats and engagement channels, and test relevant approaches against clear objectives.
• Use appropriate digital and AI-assisted tools to improve planning, coordination, content workflows and reporting, while reviewing outputs for accuracy, protecting personal information and preserving authentic community voices.

JOB SPECIFICATIONS
Minimum Qualifications
• Bachelor’s degree in Marketing, Communications, Public Relations, Media Studies or a related field.
• Three to five years of relevant experience in community engagement, content marketing, digital marketing, talent or ambassador management, or a related role.
• Demonstrated experience developing community relationships and independently delivering content projects or engagement initiatives.
• Strong written and verbal English, with the ability to prepare clear briefs, communicate with diverse stakeholders and guide contributors.

Preferred Skills
• Experience working with students, creators, ambassadors or other contributor communities; experience in higher education is an advantage.
• Practical understanding of social media storytelling, user-generated content and short-form video, including basic shooting or editing skills.
• Familiarity with community or ambassador platforms, project management tools, and social or digital analytics.
• Ability to interpret engagement data and community feedback and translate findings into practical improvements.
• Familiarity with AI-assisted tools for content and operational workflows, with sound judgement on their appropriate use.
• Additional language proficiency to engage diverse local and international communities is an advantage.

Competencies
• Approachable and confident in initiating relationships, with strong listening skills and sensitivity to diverse backgrounds.
• Strong content judgement and the ability to turn community experiences into relevant stories and initiatives.
• Proactive and accountable, with the ability to progress work independently, resolve routine issues and
escalate when needed.
• Strong organisational skills, attention to detail and reliable follow-through across multiple projects and contributors.
• Collaborative and constructive when briefing, guiding and providing feedback to stakeholders and community members.
• Adaptable, resourceful and focused on improving outcomes through feedback, experimentation and learning.