The Salesforce CRM Specialist (Admin & Development) is responsible for the day-to-day management, enhancement, and reliability of the Salesforce platform and its connected ecosystem. This role combines hands-on administration and development with a strong focus on improving CRM processes, automation, and data quality to support Marketing and Recruitment operations.

Working closely with internal stakeholders, the role ensures Salesforce remains stable, scalable, and aligned to evolving business needs, while continuously identifying opportunities to improve eIiciency and user experience.

Key Responsibilities:
• Manage end-to-end Salesforce administration and operational support, including user access (roles, profiles, permission sets), object configuration, flows, and handling of internal ticket requests (enhancements, bug fixes, access requests and
etc) within defined SLA
• Develop and maintain Salesforce solutions using Apex, Flow, and standard platform capabilities, including testing, debugging, and deployment following best practices
• Engage with business stakeholders to understand, clarify, and translate requirements into effective system solutions, while providing recommendations and managing expectations
• Support campaign execution and CRM processes, including campaign setup, tracking, and ensuring proper lead and data flow
• Design, build, and maintain Salesforce reports and dashboards, ensuring data accuracy, consistency, and usability for business decision-making
• Manage and support integrations between Salesforce and connected platforms (current and future tools), including monitoring performance, troubleshooting issues, supporting API-based automation workflows, and ensuring data consistency across systems.
• Support system release and change management activities, including UAT coordination, deployment, and maintaining proper documentation for all system changes.
• Monitor system and integration health (errors, failures, performance), and proactively identify, troubleshoot, and resolve issues to ensure system stability
• Identify opportunities to improve existing CRM processes, workflows, and automation to enhance efficiency and reduce manual effort.
• Support optimisation of lead management and routing processes within Salesforce, ensuring timely and accurate follow-up.
• Perform data management activities, including data cleansing, deduplication, and maintaining data integrity across Salesforce and integrated systems
• Ensure compliance with Salesforce governance framework, SOP, and internal data security and privacy standards
• Support the implementation and enhancement of automation and AI-enabled workflows (e.g. lead scoring, conversational integrations) within Salesforce and connected platforms.

Qualification Requirement:
Education:
Bachelor’s degree in computer science, information technology, or related field.
Candidates with strong hands-on Salesforce experience and relevant certifications, even without a formal degree, are encouraged to apply

Experience:
• 2–5 years of hands-on experience in Salesforce administration and/or development
• Proven experience supporting business users and handling CRM-related requests (e.g., ticket-based environment)
• Experience working with reporting, dashboards, and data management within Salesforce
• Exposure to integrations or connected systems (APIs, automation tools, or third party platforms) is preferred
• Exposure to marketing, campaign management, recruitment, or sales operations workflows is preferred
• Experience working in environments with B2B customer lifecycle processes is an advantage

Soft Skills:
• Strong problem-solving and critical thinking skills, with the ability to assess issues and propose practical, scalable options
• Ability to prioritise and manage multiple requests in a fast paced, SLA-driven environment, balanced urgency, impact and eIort.
• Composed under pressure, with the ability to handle competing stakeholder demands and tight timelines eIectively.
• Good communication skills with the ability to translate technical concepts to nontechnical stakeholders
• Demonstrates a positive, proactive attitude with strong willingness to learn, adapt, and continuously improve in a fast-evolving technology environment