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Executive - Scholarship Marketing

Posted on:  16 Apr 2026
Job Req ID:  5352
Division:  Higher Education (HE)
Department:  MKTG-Marketing (40000886)

JOB PURPOSE

 

Taylor’s College & University is embarking on a transformational journey towards becoming a more data-driven decision-making organisation. We are looking for people with data analysis experience to strengthen our business analytics capability as well as drive accurate and effective decision-making. Comprehensive student and financial information will allow targeted initiatives that enhance student experience. This Executive will be involved in a people-oriented and process-oriented role and will:

  • Conduct thorough analysis and generate relevant and timely reports for strategic planning.
  • Continually assess and optimise data management and reporting processes.
  • Analyse scholarship application data & update application status.
  • Manage and maintain the accuracy and integrity of student information and financial data.
  • Ensure great customer experience from online to offline.
  • Analyse competitor landscape and assist in proposals creation to streamline scholarship offerings.
  • Able to operationalise ideas.

 

KEY RESULTS AREA/RESPONSIBILITIES

 

  • Support in developing and operationalising scholarship plans, including determining eligibility, selection criteria and application processes.
  • Take ownership of processing scholarship applications, ensuring completeness, accuracy, and timely execution, and conduct scholarship interviews where required.
  • Coordinate promotional materials (brochures, flyers, digital ads, website, etc), alongside the Sales and Marketing Department to engage, attract and inform potential students, parents and internal stakeholders in a timely manner.
  • Organise nurturing events, communication and engagement activities for scholars to act as ambassadors for Taylor’s University and Taylor’s College from programme starting to becoming a scholar alumni.
  • Assist in analysing scholarship schemes and impact to total business and ensure scholarship plans are aligned with business objective.
  • Handle enquiries on all scholarship applications, manage and compile applications to ensure completeness of documents and information required.
  • Coordinate and manage feedback from other stakeholders within Taylor’s University and College to include Academics, Admissions, Marketing, Student Affairs, Registry Office, etc.
  • Meeting all deadlines for delivering relevant analysis and reports without compromising quality, accuracy and data integrity.
  • Manage face to face scholarship enquiries and calls as part of our focus on improving customer experience.
  • Monitoring and managing student progression information for compliance with scholarship criteria.
  • Stays abreast of competition news/trend.
  • Possess strong problem solving skills and is customer oriented especially when it comes to managing queries/complaints
  • Pleasant personality, able to speak eloquently and writes well
  • Any other responsibilities that may be assigned to you from time to time

JOB SPECIFICATIONS

MINIMUM ACADEMIC / PROFESSIONAL QUALIFICATION

 

  • Bachelor's Degree
  • Able to operate Microsoft 365 Suite (OneDrive, Excel, Word, Powerpoint, etc.)
  • Able to develop, maintain and governs scholarship related standard operating procedure.
  • Able to perform administrative tasks such as scheduling appointments, interviews and conducting shortlisting processes.
  • Intermediate Excel user (Pivot/Advance Functions).
  • Knowledge in Salesforce
  • Experience with data analysis & data management
  • Basic knowledge of financial reporting (added advantage)
  • Additional systems knowledge (added advantage)

 

RELATED EXPERIENCE

  • Project management and stakeholder management experience is an advantage.
  • Strong knowledge and experience in Scholarship Management is an advantage.

 

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

 

 

  • Excellent ability to plan, organise and schedule in an efficient, productive manner.
  • Ability to quickly and proficiently understand and absorb new information.
  • Strong attention to detail and time management.
  • Strong work ethic – integrity, team spirited, open communication and good stakeholder management.
  • Ability to persuade and influence others to pursue a course of action.
  • Excellent proficiency in English and Mandarin (optional) is an added advantage.
  • Strong at strategic thinking and analytical abilities to develop and generate relevant reports.
  • Excellent in data management using Excel.
  • Customer centric – able to provide solutions and improve processes to improve customer experience.
  • CRM knowledge or willingness to learn in creating visual dashboards.
  • Ability to think and communicate logically.
  • A go-getter, able to work independently, work collaboratively across departments and fulfil requirements within dedicated timelines.

 

COMPETENCIES (Behavioural)

  • Honesty/upholds integrity – Builds trust and maintains confidence.
  • Ability to make use of data to communicate with key stakeholders for their decision making.
  • Ability to remain calm under pressure.
  • Open to constructive feedback and new ideas.
  • Leverage peers, supervisors and cross functional team to establish an collaborative working relationship.
  • Great people and communication skills.
  • Willing to work overtime/on weekends during peak period (if necessary).
  • Roles are generally fluid and there are requirements to perform tasks outside of job scope, candidates should be comfortable with working in different performative capacities.

 

 

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