The Executive, International Student Recruitment – South Asia is responsible for executing international student recruitment and market development activities across assigned South Asian markets to achieve individual and assigned market enrolment targets for Taylor’s University & Colleges.

The role is responsible for managing the student recruitment pipeline from Lead → Opportunity → Application → Offer → VAL → Arrival → Registration, while providing professional counselling and timely support to prospective students, parents and education agents.
The Executive will support the development of South Asian markets through student recruitment, agent engagement, market activation, lead generation, pipeline conversion, market intelligence and recruitment events.
The role works closely with the Manager, International Student Recruitment – South Asia and internal stakeholders to ensure effective execution of recruitment strategies and a positive student experience throughout the recruitment journey.

KEY RESULT AREAS / RESPONSIBILITIES
A. GROW ENROLMENT
•    Achieve assigned individual and market recruitment targets on an annual and intake-cycle basis.
•    Manage and convert assigned leads and opportunities through the complete recruitment pipeline.
•    Proactively follow up prospective students and parents through email, telephone, WhatsApp, CRM and other approved      
             communication channels.
•    Provide accurate information and professional counselling on:
o    Programme selection
o    Admission requirements
o    Tuition fees
o    Scholarships and financial assistance
o    Accommodation
o    Visa requirements
o    Student services
o    Pre-arrival and registration requirements
•    Follow up on applications, offers, payments, visa applications, VAL and arrival arrangements.
•    Ensure timely follow-up of students with pending documents or outstanding requirements.
•    Identify opportunities to cross-sell and promote other relevant programmes offered by Taylor’s Higher Education.
•    Support other international recruitment markets when required.

B. SOUTH ASIA MARKET DEVELOPMENT
•    Execute approved recruitment strategies and market action plans for assigned South Asian markets.
•    Develop an understanding of student demand, market trends, competitor activities, programme preferences and 
             scholarship offerings.
•    Identify new recruitment opportunities including schools, colleges, institutions, education partners and other relevant 
             channels.
•    Support the development of new and emerging markets within South Asia.
•    Conduct market intelligence and provide regular feedback to the Manager.
•    Monitor recruitment performance by country, agent, programme and intake.
•    Identify recruitment gaps and opportunities and recommend appropriate follow-up actions.
•    Support market development projects and special recruitment initiatives assigned by the Manager.

C. EDUCATION AGENT & PARTNER MANAGEMENT
•    Develop and maintain effective working relationships with appointed education agents and recruitment partners.
•    Regularly engage agents and provide timely updates on programmes, admission requirements, scholarships, fees and 
             recruitment initiatives.
•    Support agents in generating and converting student enquiries into applications and enrolments.
•    Conduct agent visits, training, presentations, webinars and engagement activities as required.
•    Monitor individual agent performance and identify opportunities to increase productivity.
•    Support the activation and reactivation of productive and potential agents.
•    Identify potential new recruitment partners and provide recommendations to the Manager.
•    Ensure timely follow-up of agent enquiries and student cases.
•    Maintain professional relationships with agents and represent Taylor’s University positively in the market.

D. STUDENT COUNSELLING & SALES CONVERSION
•    Provide professional and personalised counselling to prospective students and parents.
•    Understand students’ academic background, career aspirations and programme preferences.
•    Recommend appropriate Taylor’s programmes based on student needs and admission eligibility.
•    Handle enquiries, objections and concerns professionally.
•    Build relationships with prospective students and maintain regular follow-up until enrolment.
•    Prioritise high-potential leads and ensure timely conversion activities.
•    Maintain accurate records of all student interactions and follow-up activities in the CRM.
•    Ensure prospective students receive consistent and accurate information throughout the recruitment process.

E. RECRUITMENT EVENTS & MARKET ACTIVATION
•    Participate in and support:
o    Education fairs
o    School visits
o    College visits
o    Counselling sessions
o    Open Days
o    Agent events
o    Webinars
o    Seminars
o    Exhibitions
o    Student engagement activities
•    Support market activation campaigns in assigned South Asian countries.
•    Deliver presentations to students, parents, counsellors, agents and institutional partners when required.
•    Generate and qualify leads from recruitment activities.
•    Ensure all event-generated leads are recorded in the CRM and followed up within the required timeline.
•    Evaluate the quality of leads and provide feedback on recruitment activities.
•    Support pre-departure and student engagement activities where required.

F. STUDENT EXPERIENCE
•    Provide excellent customer service to prospective students, parents and agents throughout the recruitment journey.
•    Ensure timely, accurate and professional responses to enquiries.
•    Maintain regular communication with students from initial enquiry through registration.
•    Proactively identify potential issues affecting student conversion or enrolment.
•    Coordinate with relevant internal departments to resolve student issues.
•    Ensure students receive a smooth and positive experience from enquiry to arrival and registration.

G. CRM, PIPELINE & DATA MANAGEMENT
•    Ensure all prospective student information is accurately maintained and updated in Taylor’s CRM system.
•    Maintain accurate records of:
o    Leads
o    Opportunities
o    Applications
o    Offers
o    Payments
o    VAL status
o    Arrivals
o    Registrations
•    Conduct regular pipeline reviews and prioritise high-potential prospects.
•    Ensure timely follow-up of all assigned leads and opportunities.
•    Monitor lead-to-application and application-to-enrolment conversion.
•    Provide accurate pipeline updates and recruitment forecasts to the Manager.
•    Ensure CRM information is complete, accurate and updated within the required timeline.
•    Use recruitment data to identify trends, gaps and opportunities.

H. MARKET INTELLIGENCE & COMPETITOR ANALYSIS
•    Monitor competitor programmes, fees, scholarships, promotions and recruitment activities.
•    Gather feedback from students, parents, agents and schools regarding market preferences.
•    Identify changes in student demand and recruitment trends.
•    Provide regular market intelligence updates to the Manager.
•    Highlight emerging risks and opportunities within assigned markets.
•    Support the development of country-specific recruitment initiatives based on market insights.

I. COST LEADERSHIP & PRODUCTIVITY
•    Conduct effective inbound and outbound recruitment activities.
•    Maximise lead conversion and individual productivity.
•    Prioritise recruitment activities based on potential return and market opportunities.
•    Use digital channels and virtual engagement to complement physical recruitment activities.
•    Plan recruitment activities efficiently within approved budgets.
•    Support cost-effective recruitment initiatives and continuous improvement of recruitment processes.

J. CROSS-FUNCTIONAL COLLABORATION
•    Work closely with Admissions, Finance, Visa/EMGS, Student Services, Marketing, Academic Schools and other relevant 
             departments.
•    Coordinate and follow up on student applications, payments, visa matters and registration requirements.
•    Escalate complex cases to the Manager or relevant internal department.
•    Support other International Student Recruitment team members when required.
•    Share relevant market intelligence and recruitment insights with the wider team.
•    Participate in departmental projects and continuous improvement initiatives.

KEY PERFORMANCE INDICATORS
The Executive's performance will be measured against agreed annual and intake-cycle targets.

Enrolment Performance - Assigned enrolment target; registration target; intake target achievement
Pipeline Conversion - Lead-to-application; application-to-offer; offer-to-enrolment; VAL-to-arrival; arrival-to-registration
Agent Performance - Agent-generated applications; enrolments; active agents; reactivated agents
Market Development - Leads generated; school/institution engagement; market activities; new recruitment opportunities
Student Experience - Response time; follow-up effectiveness; service quality; issue resolution
CRM & Reporting - CRM accuracy; timely updates; pipeline completeness; reporting accuracy
Productivity - Recruitment activities completed; lead follow-up; conversion efficiency

JOB SPECIFICATIONS
A. Minimum Qualifications
•    Bachelor’s Degree in Business Management, Marketing, International Business, Education, Social Science, Psychology 
             or another relevant discipline.

B. Related Experience
•    Preferably 1 years of working experience in:
o    International student recruitment
o    Education counselling
o    Sales
o    Business development
o    Customer relationship management
o    Higher education
•    Experience working with education agents or international markets will be an advantage.
•    Fresh graduates with strong communication, sales and customer-facing capabilities may also be considered.

COMPETENCIES
A. Profession-Related Competencies
•    Strong sales and student counselling capabilities.
•    Strong customer service and relationship management skills.
•    Good understanding of higher education products and programmes.
•    Good understanding of international student recruitment processes.
•    Ability to manage sales pipelines and drive conversion.
•    Ability to build and maintain education agent relationships.
•    Strong presentation and communication skills.
•    Strong follow-up and closing skills.
•    Good market research and competitor analysis skills.
•    Strong CRM and digital sales tools capability.
•    Good analytical and reporting skills.
•    Proficient in Microsoft Office applications.
•    Excellent command of English.
•    Additional South Asian language capability will be an advantage.

Foundational Competencies
1. Strong AMP
Attitude
Value-driven, professional and demonstrates strong work ethics.
Motivation
Highly self-motivated, proactive and committed to achieving results.
Passion
Demonstrates genuine interest in higher education and supporting students in achieving their educational goals.
2. Sales Driven
•    Results-oriented and motivated by achieving recruitment targets.
•    Able to identify opportunities and convert prospects into enrolments.
•    Demonstrates strong ownership and accountability.
3. Data Driven
•    Uses recruitment data and market intelligence to prioritise activities.
•    Able to analyse pipeline performance and identify conversion gaps.
•    Makes informed decisions based on available data.
4. Communication & Relationship Management
•    Excellent interpersonal, communication and presentation skills.
•    Able to build relationships with students, parents, agents, schools and internal stakeholders.
•    Demonstrates strong counselling and negotiation skills.
5. Team Player
•    Works effectively across departments and markets.
•    Supports team objectives and contributes to a collaborative working environment.
•    Willing to assist other recruitment teams when required.
6. Problem Solving & Conflict Management
•    Able to identify issues and propose practical solutions.
•    Handles student, parent and agent concerns professionally.
•    Escalates complex matters appropriately.
7. Adaptability
•    Able to work in a fast-paced and dynamic international recruitment environment.
•    Able to adapt to changing market conditions, policies and recruitment priorities.
8. Mobility & Flexibility
•    Willing to travel locally and internationally for approved recruitment activities.
•    Willing to work beyond normal working hours and during weekends when required for recruitment events.
•    Possess own transportation where required.
7. AUTHORITY & ACCOUNTABILITY
The Executive is accountable for:
•    Assigned individual recruitment targets.
•    Assigned country/market pipeline.
•    Lead follow-up and conversion.
•    Assigned agent engagement and activation.
•    Student counselling and recruitment activities.
•    CRM accuracy and timely updates.
•    Market intelligence reporting.
•    Student experience throughout the recruitment journey.
The Executive works under the direction of the Manager for:
•    Overall South Asia recruitment strategy.
•    Annual and intake-cycle target setting.
•    Market prioritisation.
•    Budget allocation.
•    Major agent appointments.
•    Major scholarship and promotional strategies.
•    Strategic partnerships.
•    Escalated student and agent issues.

OTHER RESPONSIBILITIES
The role may be required to undertake other projects, assignments or responsibilities as directed by the Manager and/or according to the evolving needs, priorities and strategic direction of the International Student Recruitment function and the organisation.