The Executive, Communications supports the delivery of strategic communications initiatives that enhance the reputation and visibility of the College and University. This is a hands-on, operational role focused on executing campaigns, supporting media engagement, and assisting in the development of content aligned with institutional priorities.

RESPONSIBILITIES

The role is focused on execution, coordination, and content development to ensure consistent and effective messaging.

• Support the planning and execution of communications campaigns across internal and external channels
• Draft and edit content including media materials, announcements, speeches, fact sheet, and FAQs
• Assist in media engagement by coordinating interviews, preparing briefing notes, and managing media lists
• Monitor media coverage and prepare regular reports, including coverage tracking
• Coordinate with internal stakeholders to gather information, align messaging, and support communication needs
• Ensure consistency and adherence to brand and messaging guidelines across all materials
• Support event communications, including publicity, programme materials, and on-ground coordination where required
• Maintain and update communication assets such as media lists, content calendars, and repositories
• Provide administrative and logistical support for communications activities and projects as needed

The role requires strong organisational skills, attention to detail, and the ability to manage multiple tasks effectively in a fast-paced environment.

PERFORMANCE MEASURES

Reputation & Media Impact

• Tier-1 media mix for coverage secured under owned campaigns
• Positive/neutral sentiment across media coverage
• Consistent message pull-through in key coverage

Execution Excellence

• Delivery of assigned campaigns on time and within scope
• Quality media placements per key campaign (where applicable)
• Strong content output across formats (press releases, features, leadership pieces) with minimal revisions required

Media Responsiveness

• Media query response time
• Accurate and well-coordinated handling of media requests and interviews

Stakeholder Effectiveness

• Positive feedback from internal stakeholders on responsiveness and support
• Demonstrated ability to manage multiple stakeholders and projects concurrently

Insights & Reporting

• Timely and accurate reporting of campaign outcomes and media coverage
• Actionable insights provided post-campaign to improve future performance

MINIMUM ACADEMIC/PROFESSIONAL QUALIFICATION

• Bachelor’s degree in related fields, preferably in Mass Communications.
• 1-2 years’ experience in public relations; agency experience is an added advantage.
• Fresh graduates with strong writing skills and a keen interest in communications are encouraged to apply

RELATED EXPERIENCE

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

(Required for successful performance)

• Strong writing and storytelling capability
• Ability to manage multiple projects independently

COMPETENCIES (BEHAVIOURAL)

• Owns campaigns and workstreams independently
• Proactively drives media engagement and coverage
• Acts as a reliable partner to internal stakeholders

The company reserves the rights to amend or include additional details towards your job description at any point in time in any form of communication.