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Digital Engagement Advocate - Digital Engagement Centre
JOB PURPOSE
The Digital Engagement Advocate, Digital Engagement Center (P7) is responsible for Appointment and Visitations to Taylor’s University and Taylor’s College. He/she is accountable for achieving team and individual sales target by delivering quality solutions to prospective students and parents via all digital engagement channels (Phone, Social Media, Live Chat, Email) using integrated 21st Century CRM technology. That includes all Leads from all Channels.
KEY RESULT AREAS / RESPONSIBILITIES
GROW ENROLMENT
Responsible for Taylor’s Higher Education (New Local, International, Transfer, Progression, Sponsored and Postgraduate) outbound and inbound digital engagement to all prospect students and parents, and to also assist in enrolment-related activities when needed.
Accountable for managing own performance in achieving team and individual performance Target and Growth by annual and cycle.
Responsible for and mentoring of Junior Advocate(s) in both their performance and contributions to the team’s performances.
Provide basic counseling advice and relevant information to prospective and existing students and parents of Taylor’s University and Taylor’s College through all digital engagement channels and assist in face-to-face counselling when needed.
Follow up with prospective students and parents for sales conversion via all digital engagement channels.
WOW STUDENT EXPERIENCE
Ensure that excellent and efficient customer service is always provided to new prospective students and parents on all enrolment-related requests through relevant engagement channels.
COST LEADERSHIP
Improve individual and team’s performance in the following areas:
oConversions: Contact Effective Contact Appointments Visits
oConversions: Appointments Enrolments
oNumber of appointments generated
HIGH PERFORMANCE ORGANIZATION
Ensure that all prospective students' information is accurately maintained and updated in Taylor's CRM system.
Responsible for efficient and accurate updates of all task and activities in the CRM system.
The role may be required to undertake other projects / evolve according to function’s needs or organization’s direction upon the discretion of the Head.
JOB SPECIFICATION
MINIMUM ACADEMIC/PROFESSIONAL QUALIFICATION
Diploma in Business Management / Marketing / Communications or other management- related discipline.
Degree is preferred.
RELATED EXPERIENCE
At least two (2) years of working experience in any forms of sales.
Telesales / Telemarketing experience is preferred.
Fresh Graduate is encouraged to apply.
COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)
Strong Selling and Counseling capabilities.
Strong Customer Service experience.
Digital / Telesales management & processes.
Familiar with Sales Tools, Processes and Technologies.
Familiar with Higher Education products customer profiling and competitor profiling.
Proficient in English, Bahasa Malaysia and/ or Mandarin.
Knowledge and skills in using computer software. E.g. Microsoft software applications.
COMPETENCIES (BEHAVIOURAL)
Strong AMP
a.Attitude - Value driven & good work ethics.
b.Motivation - Highly self-motivated in achieving results.
c.Passion - Highly interested in the broader purpose of Higher Education and impact towards society.
Sales Driven - passionate in delivering results through effective sales methodologies.
Data Driven and analytical in planning and decision making.
Excellent presentation, communication and people management skills, inclusive counseling skills.
Team Player. Experience in working across levels in broad and complex organizations and believes in achieving results through collaboration.
Conflict Management – Ability to manage by identifying and handling conflicts in a sensible, fair and efficient manner.
Willing to work beyond normal working hours and during weekends.
Possess own transportation.
The company reserves the rights to amend or include additional details towards your job description at any point of time in any form of communication.