KEY RESULT AREAS / RESPONSIBILITIES

Develop data analytics pipelines to enhance Taylor’s business intelligence reach and capabilities

• Mine and amalgamate primary and secondary data sources to bridge understanding of industry and business dynamics.
• Build, integrate and maintain scalable data analytics pipelines that ensure accuracy and completeness of data for analysis.
• Work closely with BI developers, analysts, and data scientist to identify process improvement opportunities, propose system modifications, and devise data governance strategies.
• Conduct thorough analysis to investigate data anomalies and communicate the root causes to stakeholders.
• Perform effective data wrangling to develop core datasets, that helps the team move towards self-sufficiency that can further optimize business outcomes.
• Perform exploratory analysis using structured and unstructured data from multiple sources to extract behavioral patterns and identify opportunities for growth.
• Effectively prioritize and support important ad-hoc queries and data validation needed by business stakeholders.
• Maintain knowledge of existing and new metrics as needed for analytics by diligently create and update the technical documentations.

Conduct end-to-end customer journey analysis

• Continuous collaboration with business stakeholders i.e marketing and student recruitment team to understand the key business metrics and translate them into reporting specifications.
• Design and maintain the appropriate reporting interfaces and deliverables i.e spreadsheets, dashboards, automated emails.
• Actively monitor marketing and recruitment key metrics and progress, highlighting potential opportunities, risks, and implications.
• Apply statistics methodologies to measure the effectiveness of marketing campaigns and every touchpoint in the sales pipelines that could be helpful for the diagnosis and predictive analysis.
• Present actionable insights in business meetings and propose recommendations through data visualization

JOB SPECIFICATIONS
Minimum Qualifications
Degree in mathematics, statistics, information systems, computer science, data science or other quantitative fields of study. Minimum five (5) years of work experience that directly relates to this job specification.

Related Experience
• At least five (5) years of relevant analytical experience, ideally with exposures to Sales/Marketing/Financial Analysis/Research.
• Experience in CRM platform like Salesforce is required.

Competencies (Knowledge, Skills, and Abilities)

Technical & Functional Skills: -

1. Knowledge in one of more analytics-oriented programming languages such as Python, R and/or MATLAB will be an advantage.
2. Experience with navigating relational databases or data warehouse.
3. Ability to access a relational database using SQL with fluent ability to understand, write and modify SQL query.
4. Ability to leverage on Qlik Sense as a data visualization tool to create reports and dashboards will be highly advantageous.
5. Adept at problem solving using both textbook methods and novel viewpoints.
6. Familiarity with customer analytics concepts such as conversion, segmentation, retention, propensity, funnel analysis.

Professional-related
1. Knowledge and skills in CRM tools
2. Sales tracking and analyses.
3. Knowledge of market research and consumer insights.
4. Knowledge and skills in computer software. E.g. Microsoft software applications.
5. Proficient in English, Bahasa Malaysia and/ or Mandarin.

Foundational Competencies
1. Strong AMP
a. Attitude - Value driven & good work ethics.
b. Motivation - Highly self-motivated in achieving results.
c. Passion – Passion for performance
2. Data Driven and analytical in planning and decision making.
3. Detail oriented and methodical.
4. Project Management capabilities and able to plan, disseminate and monitor effectively to ensure success of project.
5. Excellent presentation and communication skills.
6. Team Player. Experience in working across levels in broad and complex organizations and believes in achieving results through collaboration.
7. Ability and appetite to work in a fast-paced environment.
8. Extremely motivated to continue learning and growing.