JOB PURPOSE

Lead the development and execution of integrated brand marketing strategies for Taylor’s College to strengthen brand awareness, reputation and consideration, while supporting sustainable student recruitment and enrolment across key pre-university and professional education portfolios. The role serves as the key marketing consultant and liaison to Taylor’s College schools and internal stakeholders, translating business and recruitment priorities into insight-led marketing strategies, campaigns and communications that drive demand and strengthen Taylor’s College’s market position. The role also provides oversight of marketing operations and administrative support for the Taylor’s College portfolio, ensuring effective budget governance, timely completion of finance and procurement processes, and coordinated execution of outstation marketing activities.

KEY RESULT AREAS / RESPONSIBILITIES
1. Brand Strategy & Market Positioning
• Lead the development and implementation of Taylor’s College brand marketing strategies to strengthen brand awareness, positioning, reputation and consideration among prospective students, parents and key influencers.
• Develop clear and compelling brand narratives and key messages that differentiate Taylor’s College and ensure consistency across communication channels and touchpoints.
• Monitor market trends, competitor activity, consumer behaviour and recruitment challenges to identify opportunities for brand and portfolio growth.
• Support the Head of Marketing in developing the annual Integrated Marketing Plan, identifying key market opportunities, business priorities and marketing interventions.

2. Portfolio & Recruitment Marketing
• Act as the marketing lead and consultant for all Taylor’s College schools and portfolios, serving as the key liaison between academic/school stakeholders and the wider Marketing team.
• Provide strategic oversight of Taylor’s College marketing activities across key outstation markets (including local media, out-of-home advertising, school engagement, events and promotional activities), ensuring local market priorities are aligned with the overall brand and recruitment strategy.
• Develop segment-specific marketing and communications strategies aligned to student recruitment, enquiry, application and enrolment objectives.
• Lead integrated education cycle campaigns covering key recruitment periods, programme launches, key exams results release periods, Open Day and other priority recruitment moments.
• Work with Brand, Digital, Performance Marketing, Insights, PR/Corporate Communications and Recruitment teams to ensure integrated delivery of campaigns.
• Identify opportunities to strengthen parent engagement and communication as part of the overall Taylor’s College recruitment strategy.

3. Campaign & Communications Management
• Lead the development of campaign briefs, communication strategies, key messages and channel requirements for assigned portfolios.
• Ensure marketing communications are relevant to target audiences and aligned with Taylor’s College brand positioning and business objectives.
• Oversee end-to-end campaign execution, ensuring timelines, deliverables and quality standards are met.
• Evaluate campaign performance against agreed objectives and KPIs, translating results and insights into recommendations for future activity.
• Support the development and optimisation of content across website, social media, digital advertising, offline media and other relevant touchpoints.

4. Media, Digital & Lead Generation
• Work closely with Agencies and Performance Marketing teams to develop effective advertising and demand-generation strategies for priority recruitment cycles.
• Support the planning and optimisation of paid media across relevant channels, ensuring appropriate audience targeting, messaging and media investment.
• Identify opportunities to leverage data, analytics and digital platforms to improve marketing effectiveness and lead quality.
• Monitor lead indicators and recruitment performance, identifying areas requiring intervention and working with relevant stakeholders to address gaps.

5. Agency & Stakeholder Management
• Manage relationships and projects with external agencies including media, key vendors and other internal marketing partners.
• Provide clear briefs, direction and feedback to agencies to ensure deliverables meet strategic objectives, timelines and brand standards.
• Coordinate cross-functional stakeholders to ensure alignment on campaign priorities, timelines and deliverables.
• Establish effective working relationships with academic leaders, programme teams, Recruitment, Insights and other internal stakeholders.

6. Marketing Operations & Budget Management
• Provide overall oversight of marketing administration and operational processes supporting the Taylor’s College portfolio.
• Ensure the assigned Marketing Admin resource effectively manages day-to-day CPD, quotation, Purchase Order (PO), invoice and other finance/procurement processes in accordance with internal requirements.
• Provide direction and guidance to the Marketing Admin resource where required, ensuring processes are completed accurately and within the required timelines.
• Work with the Head of Brand Marketing to plan, monitor and manage assigned marketing budgets and expenditure.
• Ensure marketing activities are delivered within approved budgets and that expenses, quotations, purchase orders, invoices and other documentation are properly tracked.
• Maintain visibility of project status, budget utilisation and key deliverables across assigned portfolios.
• Identify opportunities to improve marketing efficiency, promotional effectiveness and return on marketing investment.
• Ensure timely submission of routine reports, campaign updates and lead indicators.

7. Team & Other Responsibilities
• Contribute to the development of marketing processes, tools and best practices to improve team efficiency and effectiveness.
• Support and coach junior team members where required, particularly in campaign management, portfolio marketing and marketing operations.
• Coordinate marketing collateral requirements for events, school engagement and promotional activities.
• Support the Head of Marketing on strategic projects and administrative requirements where required.
• Undertake any other responsibilities as assigned from time to time.

JOB SPECIFICATIONS
MINIMUM ACADEMIC / PROFESSIONAL QUALIFICATION
Preferably Bachelor’s Degree in Marketing or Business Management

RELATED EXPERIENCE
• Minimum 4 years Brand Marketing experience (for Assistant Manager) and preferably experience with MNC companies

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)
• Strong working knowledge of Microsoft office (especially Microsoft Excel & PowerPoint), good numerical acumen as well as verbal skills
• Knowledge to work with Salesforce is added advantage

COMPETENCIES (BEHAVIOURAL)
• A strong self-starter who is collaborative in nature
• Good sense of critical thinking and solution oriented
• Strong execution experience with an eye for details: hands on operational skillset
• A good team player with strong initiative and follow-through
• Ability to work within cross functional teams: Good interpersonal, communication and listening skills
• Independent, resourceful and pro-active approach to problem solving
• Upholds high integrity and quality of work
• An exemplary leader in respecting, caring and team spirited