JOB PURPOSE

This position supports the Head of Marketing (TU) in building the Taylor’s University brand to be thepreferred choice of institution for tertiary education through strategic marketing activities and brand & product management. Communication and alignment with internal & external stakeholders to achieve cycle KPI is an integral part of the job. Candidates should be independent self-starters with at least 3-5 years of marketing experience that will enable us to deliver competitive advantage.

KEY RESULT AREAS / RESPONSIBILITIES

• Strategize brand leadership positioning and further develop Taylor’s University reputation across Malaysia and abroad (mainly focusing on China, Indonesia & South Asia countries).

• Demonstrates strong ability to craft compelling brand messaging aligned towards institution’s vision and to develop consistent and effective key messages across all communication channels.

• Responsible for devising and delivering segment specific marketing and communications strategies to support business goals.

• Assist Head of Marketing in the development of the annual Integrated Marketing Plan based on identifying key issues and opportunities developed through detailed consumer insight, recruitment challenges and opportunities, business trends and overall understanding of market.

• Co-create marketing calendar and activity plans to support business ambitions including:

1.Product/Education Cycle Campaign.

2. Pull & push marketing activities – embrace a 360 degree marketing approach with focus on content marketing on website and social platforms.

3. Build a holistic strategy around advertising campaigns, lead generation strategy and school activation together with marketing team (Brand, Business Insights, PR & Digital team).

• Accountable for core portfolio (school/faculty management) and timely execution of marketing campaigns and deliver post-campaign evaluation to measure success of the marketing objectives/KPI of each campaign.

• Agency management – liaise and drive projects with multiple agencies (such as media, creative, digital, PR, printers) to ensure campaign deliverables are executed and in accordance with plan.

• Act as marketing consultant for faculty and be the key liaison between faculty and marketing team.

• Keep track of marketing expenses and work with Head of Marketing to ensure proper tracking of budget.

• Monitor and prepare routine report on portfolio.

• Be the subject matter expert for analytical software management (leads system ie: Sales Force & Qlik Sense, website system: Adobe) and help to train team member on usage & churn report.

• Establish and improve day-to-day operations to achieve optimal efficiency via further development of promotional effectiveness and evaluation measurement tools/reports.

• Be the go-to person for project status updates and effectively coordinate development of estimates, billings and vendor invoices within approved budgets for media planning and branding activities.•Monitors competitors’ work periodically.

• Other administrative responsibilities including:

1.Raising PR/PO documents to ensure that A&P are booked on time

2.Coordinate requests for marketing collaterals for event and promotion activities

3.Publish weekly reporting on lead indicators4.Support Head of Marketing’s administrative task

• Any other responsibilities that may be assigned to you from time to time

MINIMUM ACADEMIC / PROFESSIONAL QUALIFICATION: Bachelor’s Degree in Marketing or Business Management

RELATED EXPERIENCE

• Minimum 3-5 years Brand Marketing experience (for Assistant Manager) andpreferably experience with MNC/ Education industries

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

• Strong working knowledge of Microsoft office (especially Microsoft Excel & PowerPoint), good numerical acumen as well as verbal skills
• Strong analytical skills ie; consumer behavior and data insights
• Excellent campaign management ( end to end planning)
• Knowledge to work with Salesforce, Qlik Sense, Adobe is added advantage

COMPETENCIES (BEHAVIOURAL)

• A strong self-starter who is collaborative in nature•Good sense of critical thinking and solution oriented

• Strong execution experience with an eye for details: hands on operational skillset

• A good team player with strong initiative and follow-through

• Ability to work within cross functional teams: Good interpersonal, communication andlistening skills
• Independent, resourceful and pro-active approach to problem solving
• Upholds high integrity and quality of work
• An exemplary leader in respecting, caring and team spirited