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Executive - Digital Marketing

Posted on:  19-Jul-2022
Job Req ID:  1514
Division:  Higher Education (HE)
Department:  Digital, Technology & Content (40000327)

JOB PURPOSE

 

We are looking for a self-driven Digital Marketing Executive to contribute to the ideation, planning, execution, and optimisation of our digital marketing efforts. Reporting to the Deputy Head, Digital Marketing, we expect you to have a big passion for digital technologies and understanding of all digital marketing channels.

 

You will work closely with our Digital, Tech and Content team as well as other departments including, but not limited to, the internal marketing team, recruitment team, and/or digital agencies to achieve our company objectives that can include increasing online enquiries, maintain brand presence, brand engagement, and conversions across our owned digital channels.

 

As a Digital Marketing Executive, you should be familiar with aspects of the surrounding digital world and be innovative, inquisitive, and proactive to contribute and execute on ideas that can strengthen our brand’s position in the industry. You will also work seamlessly with the rest of the stakeholders to ensure that all online activities complement with the offline efforts.

 

 

KEY RESULT AREAS / RESPONSIBILITIES

 

Content Strategy and Management (website and other digital assets)

  • Support and work alongside our Digital Copywriters and Content team on planning, producing and populating content on our website (and other digital channels) that adheres to the brand guidelines to ensure that information is up-to-date, relevant and complies to the SEO rules and to our intended audiences.
  • Work with the Digital Marketing team, Digital Analyst and/or digital agency to incorporate new features and functionalities for the website that encourages great user experience.
  • Work with our Digital Analyst to ensure optimisation of our website structure and content for SEO and/or SEM to help drive relevant traffic to our websites and digital channels.
  • Collaborate and provide recommendations to contributors (stakeholders from the college and university) on materials that requires updates (based on best practices and website guidelines) across our digital channels, including websites.
  • Ensure right level of accessibility standards are set and adhered to across the digital channels, managing marketing campaigns, A/B testing and providing training on our website, as required.

 

Creating Personalised Experience using Adobe Target

  • Plan and execute optimisation campaigns including defining test goals, tracking metrics, and timelines.
  • Collect and analyse data from multiple sources to evaluate success of optimisation efforts, develop insights into user behaviour, and evaluate effectiveness of existing metrics.
  • Generate hypothesis, brainstorm ideas with stakeholders, and work from a testing roadmap to develop data insights.
  • Communicate results of the optimisation campaign to stakeholders and provide recommendations for improvements.

 

Digital Channel Strategy and Management

  • Update and maintain accurate information and content on all digital channels such as, but not limited to, Google Business, Wikipedia, Social media channels (FB, IG, LinkedIn, TikTok, Twitter, etc.) and other related digital mediums, and ensure that it complies with copyright and privacy regulations.
  • Work with the Digital Marketing team to develop editorial policies, copyright, data protection and best practice across all owned digital channels.
  • Monitor, analyse and initiate strategies together with the Digital Analyst and Digital Marketing team after reviewing website and digital channel data and statistics to ensure that our digital channels meet the needs and interests of our intended audience and stakeholders.
  • Create opportunities by staying current with new channels, software, and best practices.
  • Identify digital marketing trends, insights, and optimise campaign or project performance based on insights gathered.
  • Conduct research on brand’s audiences and competitors, and end-to-end customer journey to drive engagements and conversions.

 

 

Performance Marketing

  • Work alongside Digital Analyst and/or digital agencies to set up conversion, pixel and event tracking on the website and across various digital channels
  • Work with Community Engagement team, Digital Analyst and other stakeholders (esp. Marketing) on end-to-end campaign creation, including setting up of ad sets, audience targeting, ad copy, creative review and bid adjustments.
  • Develop, oversee and evaluate the implementation of A/B test campaigns.
  • Continually review campaign performance and provide recommendations to optimise overall spend and performance.

 

JOB SPECIFICATIONS
 

Minimum Qualification

  • 1 to 2 years’ experience in digital marketing, or a similar field.

 

Competencies (Knowledge, Skills, and Abilities)

  • In-depth understanding of digital marketing platforms, analytics tools, SEO practices and tools, and targeting methodologies.
  • Data-driven thinking with strong analytical skills combined with creative thinking.
  • Strong problem solving and time management skills.
  • Able to multitask and prioritise work schedules
  • High proficiency in English, both written and spoken.
  • Good communication including interpersonal and presentation skills.
  • Demonstrates effective resourcefulness, quick-thinking, proactiveness and is highly independent.
  • Thorough and precise in their work with good attention to detail.
  • Experience with Adobe software, including XD, Indesign and Photoshop
  • Experience with managing content on a content management system, bonus if it’s on Adobe Experience Manager.
  • Understanding and experience using JavaScript (jQuery, node.js, etc.), JSON, AJAX, HTML, CSS knowledge is required.
  • Experience with AEM-Adobe Target integration through DTM is a plus.
  • Understanding and exposure to cross product integration (i.e. Target-Campaign, Target-AAM, etc.) is a plus.

 

 

Competencies (Behavioural)

  • An individual with a positive mind-set and a strong desire to learn and collaborate.
  • Highly motivated, intellectually curious, self-starter, comfortable with change and a creative individual with a strong record of professional achievement.
  • Able to work well within a team

 

 

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