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Education Counsellor - Melaka

Posted on:  12-May-2022
Job Req ID:  981
Division:  Higher Education (HE)
Department:  Student Recruitment & Partnerships (40000895)

JOB PURPOSE

The Education Counselor, Business Development (B2C) -Melaka & Johor Region is responsible to support the Business Development Melaka & Johor team of Taylor's Higher Education (Taylor's University and Taylor's College). He/she is accountable for achieving the team and individual sales targets, which supports Taylor's University and Taylor's College sales targets, by driving the team Sales Pipeline (Lead, Contact, Appointment, Visit, Enrolment, and Registration). That includes all Leads from all Channels.

 

He/she is also accountable for achieving the team and individual sales lead generation target through Partner Secondary Schools, Exhibitions, and other feeder channels assigned from the Melaka & Johor region.

 

KEY RESULT AREAS / RESPONSIBILITIES

Grow Enrolment

  • Responsible for National Sales (New Local & Transfer Market) assigned to the region, inclusive of supporting other sales departments if needed.
  • Accountable for managing team’s performance in achieving team National and Regional Sales Target and Growth by annual and cycle. The target includes Student Registration.
  • Provide comprehensive advice, guidance, and information, such as admissions requirements,    tuition fees, scholarship, and accommodation to prospective and existing students and parents of Taylor's Higher Education.
  • Follow up with prospective students and parents for sales conversion via various channels.
  • Support enrollment-related events and activities which include Open Days, Enrolment Days, and other events organized to attract prospective students.
  • Support market intelligence and information gathering of competitors' offerings.

 

Wow Student Experience

  • Ensure that excellent customer service is provided at all times to new prospective students and parents through all channels.
  • Ensure timely responses to all enrollment-related requests by prospective students and parents.
  • Manage stock inventory and maintenance of the promotional materials and merchandise of Taylor’s Higher Education for the team.

 

Cost Leadership

  • Support in optimizing the Sales Cost of Acquisition through improving process efficiency and productivity of the team.
  • Assist in producing relevant reports as requested by the Manager.

 

High-Performance Organization

  • Manage and cultivate a sales-driven culture within the team.
  • Ensure technological adoption for the team to achieve the sales target.
  • Coordinate meetings, staffing requirements, and staff briefings.

 

MINIMUM QUALIFICATION

  • Degree in Business Management / Marketing / International Business or other management-related disciplines.

 

RELATED EXPERIENCE

  • At least two (2) years of working experience in an education environment is preferred. Fresh Graduate is encouraged to apply.
  • Business development and account management experience in the education environment is preferred.
  • Experience in regional sales execution would be an added advantage.

 

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

  • Strong Selling and Counseling capabilities
  • Strong Customer Service experience
  • Familiar with Sales Tools, Processes, and Technological development and management.
  • Familiar with Higher Education products customer profiling and competitor profiling.
  • Knowledge of ATL, BTL, Digital Marketing, and Feeder School Marketing & Branding approaches.
  • Account Management & Execution strategies.
  • Cost benchmarking for Sales & Marketing effort.
  • Knowledge of agent network management and remuneration.
  • Footprint expansion, development, and optimization.
  • Proficient in English, Bahasa Malaysia, and/ or Mandarin.
  • Knowledge and skills in using computer software. E.g. Microsoft software applications.

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