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06-Oct-2021

Digital Marketing - Search & Social Specialist

Taylor's University Sdn Bhd

JOB PURPOSE

Reporting to the Programmatic Specialist, Digital Marketing Search & Social Specialist will be assisting with driving day-to-day operations on paid search and paid social through input on planning, strategy development, daily execution, management, reporting and analysis of campaigns.

You will be engaging in a multi-functional role. The expected roles as follows:

  • Able to translate the digital strategy set at the senior level into daily tactical execution.

  • Able to train/coach others on the team to ensure tactics are executed flawlessly.

  • Responsible for performing many of the basic, yet critical functions within the search team. These tasks can include, but are not limited to, keyword/copy creation, troubleshooting, testing, billing, Trafficking and Q/A. Finally, this role must be able to clearly articulate the outcomes of the tactics and the strategy to our stakeholders.

 

KEY RESULT AREAS / RESPONSIBILITIES

  • Plan, manage, and execute paid search and paid social campaigns— including but not limited to account auditing, setup, strategy development, organization, management and optimization utilizing multiple SEM platforms and third-party tools for example, 4C, Adobe Media Optimiser, Google Adwords, Bing.

  • Optimize accounts on a regular basis to improve campaign performance to drive KPI success and account growth.

  • Ability to work with content, SEO and web developers to develop ideal paid search & paid social campaigns according to key KPIs and long-term goals.

  • Develop ad copies and implement test strategies, including but not limited to bidding, copy, positioning, etc.).

  • Monitor, analyze and report performance results on a daily, weekly, or monthly basis (as required by the marketing/communications team and other stakeholders) plus make sound recommendations & actions based on the data

 

MINIMUM QUALIFICATION & RELATED EXPERIENCE

  • 3 – 5 years of hands-on experience in using Google Adwords, Facebook Business Manager for small to large scale business/clients with expert knowledge of SEM and Paid Social.

  • Strong working knowledge of Adobe Media Optimiser, Search 360, and any/other Facebook Marketing Partner (FMP) is a plus.

  • Strong knowledge of Google Ads, Adobe Analytics and Bing Ads is preferred.

  • Bachelor’s degree in Marketing, or related fields.

 

COMPETENCIES

  • Solid understanding and working knowledge of the digital landscape including but not limited to programmatic buying, video, display, search, social, programmatic and marketing analytics.

  • Analytical individual with a clear technical mindset and experience working with various data sets.

  • Proficient in Excel, with demonstrated ability to organise and consolidate multiple data sources for analysis and reporting.

  • Driven, proactive and detail-oriented individual with proven technical and analytical aptitude, with a curiosity for testing and innovation.

  • Execllent time-management and organisation skills

  • Strong ownership, accountability and learning mindset

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