Job Responsibility :

Chief Growth Officer (CGO) will oversee company-wide revenue generation and build an integrated and aligned approach across marketing and admissions to create the best customer experience. The person will be responsible for revenue performance and for student enrolment growth. He/she also coordinates and aligns student acquisition which comprises both the marketing and admissions at the schools and ensures that processes deliver an effective end-to-end customer experience. The CGO maintains a big picture view of the organization and has the cross-functional knowledge to identify and take on previously unknown strategies, channels and opportunities.

The CGO drives growth across all revenue-related functions by working with department leaders, executives and key stakeholders while extracting value from assets, teams, relationships and partnerships. To work with the teams listed below towards a unified goal of revenue generation over a sustained period of time:

1. Student Acquisition which include Admissions and Marketing teams - enhance the processes to improve student acquisition
2. Marketing teams to develop market and Insights development and brand development
3. Academics led by Principal to work on ideas for retention
4. Operations and Facilities to ensure optimization of facilities usage
5. Student services to develop customer support and customer experience
6. Finance to ensure understanding of Revenue sources

Responsibilities :

• Implement a streamlined admissions process using data analytics and manage consistent pipeline and forecasting methodology that provides clear expectations for planning purposes.
  • Ensure effective use of technology including CRM, BI tools and digital channels and data management.
  • Analyze potential target segments and determine best use of resources to maximize returns.
  • Develop and execute go-to-market strategies that ensure the company exceeds its revenue and profitability goals.
• Review current marketing budget allocation and determine the best ways to improve spend and drive down the cost of student acquisition through improving efficiency in marketing spend, driving higher volume or improved targeting from the admissions team, and enabling generation of more quality leads.
• Pricing strategies: Prices for each service offering should correlate with each target market’s perceived value of that product. Ensure services are prioritized and pricing execution optimized to the target markets that generate the highest return.
• Use data to establish practical KPIs and deliverables while making informed decisions for long-term growth.
• Provide senior leadership to the organization market insights, pricing shifts, and competitive analysis.

Job requirements

• Bachelor’s degree in business, marketing, or related fields; MBA is preferred.
• Proven track record of growing revenue through new product development, marketing, branding, and partnerships.
• Proven experience developing and executing business strategy.
• Must possess proven collaborative leadership style, results oriented, high energy and ability to lead across multiple departments
• Financially astute; expert understanding of key financial and marketing metrics that drive profitability and company success; leveraging metrics to course correct and optimize