JOB PURPOSE

The Assistant Manager - Corporate Partnership is responsible to assess, plan and develop opportunities, including the development and implementation of long term and annual plans for recruitment of undergraduates & postgraduate students, in alignment with goals and targets set at the Taylor’s University & Taylor’s College.

She /he also accountable for achievement of the team sales targets, which supports Taylor’s University & Taylor’s College sales targets, by supporting the department Sales Pipeline (Lead, Contact, Appointment, Visit, Enrolment and Registration) for Undergraduate & Postgraduate programmes.

KEY RESULT AREAS / RESPONSIBILITIES

• Responsible for the sales strategies planning and implementation for the Malaysian market with the objective of increasing student enrolment in the various undergraduate and postgraduate programmes at Taylor’s University & Taylor’s College from various segments.

• To develop and implement innovative business development strategies to market and promote the courses and programmes offered by Taylor’s University & Taylor’s College to Government / Corporate Entities, and other feeder channels assigned.

• Strategize and implement sales and marketing plans for the targeted markets and to increase the student enrolment from Government / Corporate Entities segment.

• Improve brand equity and top of mind through targeted advertising, promotions and nurturing at Government / Corporate Entities, and other feeder channels assigned.

• Identify and contact Government / Corporate Entities to make appropriate presentations to promote the courses and programmes offered by Taylor’s University & Taylor’s College.

• Establish and maintain effective business relationships with industry, professional bodies and government agencies in respect to matters pertaining to the recruitment of students.

• To create and maintain up-to-date and accurate listing of organisations to receive updated marketing materials/ collaterals.

• Provide copies of latest marketing materials/collaterals to clients in the private and/or public organisations.

• Plan, implement and participate in all major student recruitment activities which include, but may not be limited to, education fair representations, Open Days and special events organised to attract potential students.

• Support all marketing activities and develop network links in order to create more awareness of the courses and programmes offered by Taylor’s University & Taylor’s College.

• Conduct research on potential markets; gather and analyse competitors’ information and constantly update the market analysis to be on par with the top universities in the region

• Maintain current information on trends and developments in the education industry and present recommendations for marketing and promotions of the courses offered by Taylor’s University & Taylor’s College.

• Assist and to provide input in the development of marketing and promotional materials in all media to support the marketing activities of the Taylor’s University & Taylor’s College.

MINIMUM ACADEMIC QUALIFICATION
Degree in Business/Management/Marketing or related discipline.

RELATED EXPERIENCE
At least five (5) years of working experience in marketing, promotion, and public relations in a target driven sales environment.

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

• Excellent communication, interpersonal, planning and organisational abilities
•  Ability to work on own initiative
• Ability to network and exploit opportunities
• Knowledge of marketing strategies, processes and available resources
• Knowledge of and skills in using computer software e.g. Microsoft software applications
• Ability to positively and effectively interact and communicate well with customers, colleagues, business contacts in a courteous and professional manner
• Good command of English and Bahasa Malaysia, both written and spoken

COMPETENCIES (BEHAVIOURAL)

• Good team player
• Hardworking, committed and reliable
• Has good working attitude
• People oriented with warm and cheerful personality
• Willing to work beyond normal working hours