Share this Job
Apply now

Apply for Job

Assistant Manager - Corporate Partnership

Posted on:  13-May-2022
Job Req ID:  991
Division:  Higher Education (HE)
Department:  Student Recruitment & Partnerships (40000895)

JOB PURPOSE

The Assistant Manager - Corporate Partnership is responsible to assess, plan and develop opportunities, including the development and implementation of long term and annual plans for recruitment of undergraduates & postgraduate students, in alignment with goals and targets set at the Taylor’s University & Taylor’s College.

 

She /he also accountable for achievement of the team sales targets, which supports Taylor’s University & Taylor’s College sales targets, by supporting the department Sales Pipeline (Lead, Contact, Appointment, Visit, Enrolment and Registration) for Undergraduate & Postgraduate programmes.

 

KEY RESULT AREAS / RESPONSIBILITIES

  • Responsible for the sales strategies planning and implementation for the Malaysian market with the objective of increasing student enrolment in the various undergraduate and postgraduate programmes at Taylor’s University & Taylor’s College from various segments.

  • To develop and implement innovative business development strategies to market and promote the courses and programmes offered by Taylor’s University & Taylor’s College to Government / Corporate Entities, and other feeder channels assigned.

  • Strategize and implement sales and marketing plans for the targeted markets and to increase the student enrolment from Government / Corporate Entities segment.

  • Improve brand equity and top of mind through targeted advertising, promotions and nurturing at Government / Corporate Entities, and other feeder channels assigned.

  • Identify and contact Government / Corporate Entities to make appropriate presentations to promote the courses and programmes offered by Taylor’s University & Taylor’s College.

  • Establish and maintain effective business relationships with industry, professional bodies and government agencies in respect to matters pertaining to the recruitment of students.

  • To create and maintain up-to-date and accurate listing of organisations to receive updated marketing materials/ collaterals.

  • Provide copies of latest marketing materials/collaterals to clients in the private and/or public organisations.

  • Plan, implement and participate in all major student recruitment activities which include, but may not be limited to, education fair representations, Open Days and special events organised to attract potential students.

  • Support all marketing activities and develop network links in order to create more awareness of the courses and programmes offered by Taylor’s University & Taylor’s College.

  • Conduct research on potential markets; gather and analyse competitors’ information and constantly update the market analysis to be on par with the top universities in the region

  • Maintain current information on trends and developments in the education industry and present recommendations for marketing and promotions of the courses offered by Taylor’s University & Taylor’s College.

  • Assist and to provide input in the development of marketing and promotional materials in all media to support the marketing activities of the Taylor’s University & Taylor’s College.

 

MINIMUM ACADEMIC QUALIFICATION
Degree in Business/Management/Marketing or related discipline.

 

RELATED EXPERIENCE
At least five (5) years of working experience in marketing, promotion, and public relations in a target driven sales environment.

 

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

  • Excellent communication, interpersonal, planning and organisational abilities
  •  Ability to work on own initiative
  • Ability to network and exploit opportunities
  • Knowledge of marketing strategies, processes and available resources
  • Knowledge of and skills in using computer software e.g. Microsoft software applications
  • Ability to positively and effectively interact and communicate well with customers, colleagues, business contacts in a courteous and professional manner
  • Good command of English and Bahasa Malaysia, both written and spoken

 

COMPETENCIES (BEHAVIOURAL)

  • Good team player
  • Hardworking, committed and reliable
  • Has good working attitude
  • People oriented with warm and cheerful personality
  • Willing to work beyond normal working hours

Apply now

Apply for Job